The Robins Revisited - A Proven Formula Since 2014

Robin Green, Gold & Orange: Still Setting the Standard for Smart Bait Design

hand holding Robin Red fishing bait

Built on the Robin Red Legacy

All three blends share the same core attractor base as our legendary Robin Red®, with key active ingredients included at identical levels. They're processed using the same carefully controlled blending and machine-sequencing methods to ensure consistency in both quality and effectiveness.

Simply put, these Robins are built on the same trusted formula - just without the synthetic red dye.

Why Colour Matters in Bait Manufacturing

Traditional Robin Red is known for its deep, rich colour - a feature that’s long been a favourite for anglers. But we listened when bait companies told us they needed more flexibility with
colouration.

Whether you're creating baits for clear-water venues or aiming for natural, subtle finishes in your range, Robin Green, Gold, and Orange offer the same trusted attraction profile while giving you greater control over your final product’s appearance.

More visual options. Same proven performance.

Tried, Tested, and Still Trusted

When these products were first launched, Ken Townley partnered with Nutrabaits to put them through their paces. Their Enervite base mix, already established with Robin Red, was used as the benchmark in field trials at Bounty Lakes, France.

Three new versions of Enervite - each with a different Robin - were pitched against the original under controlled conditions. The outcome? The Green, Gold, and Orange variants matched the original bite-for-bite. Over a decade later, manufacturers are still using them because they continue to deliver in real-world conditions.

What This Means for Your Brand

Robin Green, Gold, and Orange are more than just colour tweaks - they’re strategic tools for product innovation. If you’re building or refreshing a bait range, these ingredients give you flexibility where it matters most - at the formulation stage. They allow you to:

  • robin red boilies

    Expand your product range without rethinking your entire formula.

  • Blue camping chair by a body of water with a colorful bag nearby.

    Tailor bait visuals to suit target species or water conditions.

  • pan of different coloured boilies

    Offer colour-specific blends that stand out on the shelf.

  • robin green beside haiths bag

    Tap into the Robin Red legacy without being locked into red.

Start colouring your bait today

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