About us

Haith's & Robin Red - Empowering B2B Success in the Angling Industry

Welcome to Haith's & Robin Red, your trusted bird food mixes for the fishing bait industry partner. With a rich history dating back over eight decades, we have consistently delivered top-quality bait ingredients, catering to the unique needs of the B2B market - since the 1970s. Our journey began with a passion and vision for quality, which transferred successfully to the carp fishing pioneers, who used our ingredients to go in search of big fish. 

At the heart of our success lies the iconic Robin Red, a product that has revolutionized the angling world. For over 50 years, Robin Red has remained a core ingredient for Haith's and many of the World's leading bait firms, delivering remarkable results and inspiring anglers to achieve their fishing goals. This exceptional product, a registered trademark of John E Haith Ltd, continues to be a driving force behind our commitment to excellence.

Our continuous pursuit of excellence extends to offering customised solutions for our B2B partners. We understand that each fishing bait company has unique requirements and target markets, and our team is adept at tailoring products to suit individual needs. With an extensive range of exceptional bait ingredients, we aim to empower our B2B clients to craft bait products that stand out in the competitive market. Please email trade@haiths.com if you'd like us to look at creating somethng special for your bait offering. 

Quality is at the core of everything we do; each ingredient undergoes stringent testing and evaluation, ensuring that only the finest make their way into our product lineup. Our expert, Ken Townley, rigorously tests all our mixes in the field, guaranteeing that our partners receive nothing but the best. In our eyes, no-one knows more about bird food base mixes and their pulling power than Ken Townley. 

As a B2B partner of Haith's & Robin Red, you can expect unparalleled support and collaboration. We value the relationships we build with our clients and work tirelessly to understand their business objectives and challenges. Whether you seek specialised formulations, market insights, or logistical support, our team is here to assist you every step of the way.

With our dedication to innovation, and the unwavering excellence of Robin Red, Haith's & Robin Red fishing bait ingredients are your gateway to success in the competitive B2B market. Join us in creating bait products that inspire anglers, deliver remarkable results, and leave a lasting impact on the fishing community.

Partner with Haith's & Robin Red today and embark on a journey of success and growth in the angling industry.

Tight lines and prosperous fishing ventures,

Haith's & Robin Red